Having owned several small businesses I learned the hard way how important promotion and lead creation are. These days every lead can make or break your business. That is why I hate to see so many turn to the internet only to be taken advantage of and left feeling frustrated. I have paid companys thousands of dollars and still didn't get the phone calls.
The truth is there is no magic pill to put your website at the top of the Search pack. There are several steps in the process I will discuss in this blog and on my website The Business Directory.org I will give the small business owner tips and suggestions for SEO.
I created The Business Directory.org to aid the small business owner in online promotion. It's FREE and Easy.
The first step to online promotion is a homework project.
Whether going it alone or hiring someone to build your website I recommend taking a long look at what's important to your business.
-What makes your business unique?
-Who is your customer?
-What is the proccess? From first phone call to completed project.
-How large is your service area?
-Do you have success stories? If yes, write them down.
No one can answer these questions for you. Being a small business owner makes you a vested expert in your field. If you complete this step you have a foundation to pass on to a developer or enter into ads and websites.
Thursday, May 27, 2010
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